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The watch choker trend – and how Taylor Swift ignited it

It’s common knowledge that the majority of people worldwide are fascinated by Taylor Swift and the press meticulously cover every action taken by the acclaimed musician.

One thing that never fails to captivate us is Taylor’s choice of jewellery, which she frequently uses to express her emotions and honour her loved ones.

We’re obsessed with Taylor’s latest piece, which is a diamond watch choker that she can be seen wearing in her recently released music video with Post Malone. Though it’s not the first time that Taylor’s worn a watch choker and she actually ignited the trend back at the Grammy’s in February of this year.

Fine jewellery experts at UK retailer Steven Stone have taken a closer look at both chokers, revealing everything there is to know.

The Grammy’s Choker

Estimated Value: $70,000 (£56,300)

 Taylor walked the 2024 Grammys red carpet in a black-and-white Schiaparelli ensemble and accessorised with 300 carats of Lorraine Schwartz diamonds – including a bespoke watch that had been turned into a choker.

The vintage watch hails from the Concord brand, who are renowned as one of the premier luxury timepiece brands during the first half of the previous century.

 The watch face features a classic white dial and square design, sat on a strap that’s crafted from sparkling black stones.

Twitter: @longstorycali
Twitter: @longstorycali

The ‘Fortnight’ Choker

Estimated Value: $120,000 (£96,500)

In the music video for Taylor’s latest single ‘Fortnight’, she can be seen wearing an elegant diamond watch choker.

Courtesy of New York jewellers Joseph Saidian & Sons, the piece boasts a chunky diamond watch suspended from a blush-toned velvet choker.

Twitter: @gaylorgremlin
Twitter: @PopCrave
Twitter: @taylorswift13

“One thing that never fails to captivate us is Taylor Swift’s choice of jewellery, which she frequently uses to express her emotions and honour her loved ones.

Taylor’s latest piece is a diamond watch choker that she can be seen wearing in her recently released music video with Post Malone. Though it’s not the first time that Taylor’s worn a watch choker and she actually ignited the trend back at the Grammy’s in February of this year.

Featuring a classic white dial and square design, sat on a strap that’s crafted from sparkling black stones, the watch choker that Taylor wore at the 2024 Grammys is from Concord. I’d estimate it to be worth around $70,000 (£56,300).

Courtesy of New York jewellers Joseph Saidian & Sons, the elegant diamond watch choker that Taylor wears in ‘Fortnight’ boasts a chunky diamond watch suspended from a blush-toned velvet choker. I’d estimate it to be worth around $120,000 (£96,500).”

maxwell stone, creative director, steven stone

If you’re looking for some jewellery inspiration, why not take a look at our full collection? Whether you’re after a necklace osome diamond earrings, we’ve got you covered. We also have a vast range of engagement and wedding rings.

If you don’t see anything that takes your fancy, we also offer a bespoke service, where our designers will create a unique piece of jewellery that ticks all the boxes.


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