Earlier this week, Harry Styles attended the premiere for his new film, ‘Don’t Worry Darling’ and it’s all that everyone’s been talking about.
Since going solo, the musician turned actor has become quite the trendsetter – particularly when it comes to jewellery.
Harry accessorised his blue suit with various quirky rings, resulting in the term ‘Men’s Jewellery’ reaching peak popularity on Google Trends in the days following the premiere.
Using a combination of Google Search and Instagram Hashtag Data, engagement ring and fine jewellery experts at Steven Stone have revealed everything you need to know about his impact on the rise in men’s jewellery.
Beyond watches, men’s jewellery is often overlooked, but a whopping 54k people search for the term ‘mens jewellery’ on Google each month – in recent years, men have become much more comfortable when it comes to adorning statement-worthy jewellery.
Harry Styles is constantly wowing the fashion world with his looks, but it’s not just his clothing that’s to die for – his accessory game is next level. In the week following his headline set at Coachella 2022, the search term ‘Harry Styles Jewellery’ reached peak popularity on Google Trends.
Whilst Kate Middleton has reignited the pearl jewellery trend for women, Harry appears to have done the same for men. His relationship to pearls stretches back to May 2019, when he stepped out on the red carpet at the Met Gala wearing a Gucci ensemble, which included a single pearl earring.
Since then, there’s been a visible increase in men experimenting with peals – with Google Trends showing an 82% increase in searches for ‘men’s pearl necklace’ after Harry wore one during his appearance on The Graham Norton Show in December 2021. According to Google Trends, there’s been a 57% increase in searches for the term in the last year.
Searches for ‘men’s pearls’ also soared in the weeks following his 2022 tour announcement and Cochella performances.
Since Harry sported his eclectic assortment of rings at the ‘Don’t Worry Darling’ premiere, there’s been a staggering 99% increase in searches for the term ‘Harry Styles Rings’ and an 88% increase in people searching for ‘Harry Styles Jewellery’.
When It comes to rings, we’ve recently seen more men stepping away from traditional bands and opting for bolder pieces, which stand out from the crowd. Both Brooklyn Beckham and Nick Grimshaw were certainly ahead of this with their engagement/wedding bands and based on our additional findings, people are keen to follow the lead of celebrities.
Social media is such an influential part of people’s lives these days and the fact that over one million people have searched the #mensjewellery hashtag on Instagram confirms not only that men look to the platform for inspiration, but also that everyone’s constantly surrounded by it.
“Men’s jewellery has reached new heights and with 54,000 people searching for the term each month, its popularity is sure to increase further.
One person that has had a huge influence on male jewellery trends in the last 12 months is Harry Styles. Google searches for ‘men’s pearl necklace’ soared when Harry famously wore one on television last year and in the week following his headline set at Coachella 2022, the search term ‘Harry Styles Jewellery’ reached peak popularity on Google Trends.
Most recently, the style icon wore a variety of eclectic rings to the premiere of his new film, ‘Don’t Worry Darling’ – resulting in Google Trends showing a staggering 99% increase in searches for ‘Harry Styles Rings’. The term ‘Men’s Jewellery’ also reached peak popularity on Google Trends in the days following the event.
When it comes to rings, we’ve recently seen more men stepping away from traditional bands and opting for bolder pieces, which stand out from the crowd – with both Brooklyn Beckham and Nick Grimshaw were ahead of this with their engagement/wedding bands. Based on our findings, people are keen to follow the lead of celebrities.“
maxwell stone, creative director, steven stone
If you’re looking for a special piece of jewellery and would like to browse for inspiration, take a look at our ready to wear collection or chat to one of our team for bespoke creations.
We also offer diamond earrings, eternity rings, engagement rings and wedding rings for women and men.
