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Zoe Sugg is engaged – and her ring celebrates her family with Alfie Deyes

Zoe Sugg has confirmed that she is engaged to her long term partner, Alfie Deyes.

After over ten years together, Alfie popped the question while the couple were on a romantic holiday.

The pregnant YouTube star confirmed the news last night, when she took to Instagram to share a black and white video that shows the couple embracing, before she turns around and flashes her ring.

Engagement ring specialists at UK retailer Steven Stone couldn’t wait to take a closer look at Zoe’s ring from Alfie.

Instagram: @zoesugg
Instagram: @zoesugg

Alfie proposed to Zoe with a gorgeous engagement ring that features a 2.50 carat oval cut diamond, in a solitaire setting.

Due to their elongated design, oval cuts appear much larger than other cuts. Symbolising fertility, rebirth and family, the cut is an incredibly poignant choice from Alfie as the couple are currently preparing to welcome their second child in December.

Zoe’s in good company with an oval cut diamond engagement ring as to say that they’re popular with celebrities would be a huge understatement. In a study that we conducted late last year, we found that 34% of celebrities chose oval cut engagement rings in 2022 – including Emeli Sande, who received a striking engagement ring that features an oval shaped ruby from classical pianist Yoana Karemova.

The timeless centre diamond is sat on a thin band. The slender and elegant design of a thinner band engagement ring ensures that the centre stone is the focal point.

Instagram: @zoesugg
Instagram: @zoesugg

“Zoe’s engagement ring features a 2.50 carat oval cut diamond, in a solitaire setting. 

The oval shape symbolises fertility, rebirth, and family – making the centre stone an incredibly poignant choice as the couple are currently preparing to welcome their second child in December.

Renowned for providing excellent brilliance, oval cut diamonds are incredibly popular with celebrities. When Tommy Fury proposed to Molly-Mae in July, he presented her with a £600k ($772k) engagement ring that features a 7-8ct oval cut diamond in a solitaire setting.

The gorgeous diamond sits on a thin band, which provides a feminine and elegant appearance. Ensuring that the diamond is the focal point of the ring, thin bands can often make a centre stone look larger.

I’d estimate Zoe’s ring to carry a value of around £25,000 ($30,000).”

maxwell stone, leading diamond expert, steven stone

If you’re looking for an engagement ring or wedding ring and would like to browse for inspiration, take a look at our ready to wear collection or chat to one of our team for bespoke creations. Why not take a look at our full jewellery collection?


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