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The rise of dragon themed jewellery

‘House of the Dragon’ is a ‘Game of Thrones’ prequel series that’s been taking the world by storm since it launched back in August. Set almost 200 years prior to the first episode of ‘Game of Thrones’, the show tells the origins of a Great Civil War.

One aspect of the show that everyone’s talking about is the jewellery, which the show features an abundance of – from herringbone necklaces to gemstone rings and earrings to chain necklaces.

In a recent interview with Daily Beast, costume designer Jany Temime discussed the importance of jewellery in a story about fantasy, royalty and myth – throughout the series, she uses jewellery to establish the social strata and personas of the characters.

Jewellery experts at Steven Stone were keen to take a close look at the jewellery worn in the show – and they’ve left no dragon stone unturned…


When ‘House of the Dragon’ premiered on 21st August 2022, Google searches for ‘dragon jewellery’ soared by 88% – a 58% increase when compared to the year before.

Google searches for ‘House of the Dragon’ reached peak popularity following the shows season one finale, with searches for the term ‘dragon jewellery’ increasing by 55%.

The term ‘dragon jewelry’ receives 3.6K global searches on Google each month. Though it’s not just Google that fans flock to in search of information about the show and 24,000 people have used the hashtag ‘dragon jewelry’ on Instagram.


Dragons are legendary creatures that appear in the folklore of many cultures worldwide. In ‘House of the Dragon’, the Targaryen’s own 17 – 9 of which feature in season one.

Dragon themed jewellery is associated with strength, courage, success and wisdom. It’s also said to provide its wearer with protection. 

Season One’s Jewellery Highlights

Rhaenyra Targaryen: Given to her by Daemon Targaryen, Rhaenyra wears a herringbone necklace-link necklace that has an Ancient Persian vibe to it.

Queen Aemma: Queen Aemma Arryn Targaryen, the Queen Consort and first wife of King Viserys, wears a slew of gold jewellery – including a multi-strand charm necklace, rings, earrings and  two brooches that are linked by a chain.

Alicient Hightower: Alicient Hightower, the daughter of Otto Hightower – right hand to the king – wears a delicate selection of gold jewellery that feature filigree, which is a form of intricate metalwork that dates from more than 5,000 years BC.

Otto Hightower: Otto Hightower wears a double strand of hand forged link necklaces, as well as the ‘Hand of the King’ brooch that was seen on Jamie Lannister in ‘Game of Thrones’.

Mysaria: Mysaria – the paramour of Prince Daemon Targaryen – dons a neck piece that features pearls with metal carvings, alongside a pair of matching earrings that give the illusion of a dagger.

Princess Rhaenys Velaryon: The Princess isn’t shy when it comes to jewellery and flashes a lot of bold pieces – including gemstone drop earrings, signet and gemstone rings, and a multi-strand necklace that has an Egyptian feel to it.

King Viserys Targaryen: Aside from the King’s crown, he also displays a lot of jewellery within his Scandinavian-inspired coat that’s secured by a brass circle fastener with a hand-hammered patina and features brass buttons.

If you’re looking for some jewellery inspiration, why not take a look at our full collection? If you don’t see anything that takes your fancy, we also offer a bespoke service, where our jewellery designers will create a unique piece of jewellery that ticks all the boxes.

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