For over 80 years, Steven Stone has been a proud family-run business, weaving itself into the tapestry of countless love stories.
Our foundation is built on the principles of providing high-quality products, personalized service, and competitive prices. It has been an honour to guide our customers in their search for the perfect diamond engagement ring, marking the beginning of lifelong fairy tales with their partners.
2023 was a huge year for luxury jewellery and engagement rings – and 2024 is set to be even bigger. With that in mind, our Managing Director Zack Stone has revealed the engagement ring trends that he predicts will be everywhere over the next twelve months.
When choosing an engagement ring, customers ultimately listen to their jeweller – the trusted advisor they choose to guide them towards the one ring, the one stone that they will cherish for life. We always have customers who look at trends, who enquire about the latest discovered gemstone or the latest trend and currently we have been hearing a lot about spinel – a gemstone, oxide of magnesium and aluminum that varies from colourless to ruby red to black.
While spinel might become even more omnipresent in 2024 in terms of clients’ requests and enquiries, we suspect that in terms of actual purchase for engagement rings, they will remain anecdotic compared to diamonds and rightfully so: as fine jewellers since 1937, our leitmotiv has always been ‘stick to the Mohs Scale of Hardness’ and choose the stone not according to trends but according to durability. Diamonds are by far the strongest stone – girl’s are smart calling it their best friend as they do last for life.
The Rise of Lab Grown Diamonds
2023 has been the year of lab grown diamond and 2024 will follow the trend making it even stronger. Made not mined, lab grown are a sustainable option by essence and combined to a very attractive price, they are the sustainable trend customers are asking for.
Ethical but also at a totally different price point, lab grown diamonds are democratising access to diamonds, offering access to diamond engagement rings to people who would have gone for what used to be called “semi-precious gemstones” otherwise.
Far from cannibalising natural diamonds, lab grown diamonds are creating a whole new market – an inclusive one, with different customers who deserve to own the strongest stone there is, which is why at Steven Stone we are pioneering and encouraging the rise of lab grown diamonds. Heritage improved by innovation, there is no a better combo in our opinion.
Upcoming Design Trends
Skinny bands and Georgian-designs have been the biggest asks as we approach the end of 2023 – and we can only see these trends growing stronger in 2024.
Showcasing your unique style and story
2023 has been the year of engraved bands for both wedding and engagement rings. To such an extent that we have invested in all our workshops North UK and London, Bond Street in a state-of-the-art laser-engraving technology for any request that is not hand-engraving compatible (fonts, ultra-dainty crests).
Bands Bands Bands
Fashion and trends work in full circle – what goes up must come down in this perpetual restart. It’s safe to forecast that the ultra-popularity of skinny bands will end to give room to more substantial bands, if not towards the end of 2024, most likely 2025.
Expert tips for engagement ring shopping
Like everything in life, choosing an engagement ring works under certain constraints and is therefore about balance.
At Steven Stone, we recommend to reference trends to get a unique piece while considering technical necessities stated by the purpose of an engagement ring – i.e. lasting forever, for your generation and to be handed down to the next.
If you’re looking for some jewellery inspiration, why not take a look at our full collection? Whether you’re after a necklace or some diamond earrings, we’ve got you covered. We also have a vast range of engagement and wedding rings.
If you don’t see anything that takes your fancy, we also offer a bespoke service, where our designers will create a unique piece of jewellery that ticks all the boxes.
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